Original 'Rainbow' Apple Headquarter Signs Go Up For Auction

Original 'Rainbow' Signs from Apple's Cupertino headquarters have gone up for auction. The pair of signs were originally on the walls at the Cupertino headquarters. They are going up for sale in early June and are expected to go for around $10,000 to $15,000.

There are two signs which are going up for auction -- a larger 46 x 49 inch one made of foam, and a smaller 33 x 36 inch one made of fiberglass. The two signs were reportedly given to a long-time employee in 1997 when they were removed. 

Two original exterior office building signs, approximately 46 x 49 x 1 1/2 inches and 33 1/2 x 36 x 6 inches, each with separate stem piece; the larger sign made of stiff foam with 6 vinyl applied colors; the smaller sign made of fiberglass backed with metal, vinyl applied colors; edgewear to both signs, some colors with slight pealing at transitions, larger sign with one color showing significant craquelure, both with stray marks and outdoor wear.

The first Apple Computer, Inc. logo was actually a sketch of Isaac Newton sitting under a tree, an apple dangling above his head. Less than a year after its introduction, the Newton sketch was replaced by the Rainbow Logo, commissioned at Steve Jobs' request. Jobs appreciated the simplicity of the apple (with a bite taken out of it, so that no one would confuse it with a tomato), and also insisted on the use of colors to "humanize" the company. The Rainbow Logo was in service from 1976 until 1997, when it was revised into the monochromatic version in use today.
The larger sign was removed from the side of building 3, where it faced east and could be seen from a distance as one headed north on highway 280.

The original logo was actually a drawing of Isaac Newton sitting under an Apple tree, however the famous redesign of the logo which brought the simple classic Apple rainbow was created by Rob Janoff as a concept for Steve Jobs.

Read More via The Verge


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