Apple Launches iPhone Upgrade Event

Apple has launched an iPhone upgrade event at its U.S. retail stores with increased trade-in values and heavy promotional efforts, reports 9to5Mac.

Specifically, Apple has sent out a memo to Apple Store staff instructing them to push upgrades to iPhone 4 and 4s users with increased trade-in values. The company has also started contacting customers by email and promoting the event with new signage in its retail stores.

The new signage reads:

"It’s a beautiful time for an upgrade. 
You may be eligible for upgrade pricing on a new iPhone. And if you bring in your old iPhone to be recycled, you could get credit toward a new one. Ask us for details."

Employees have been told to check customer's eligibility, inform them about the iPhone Reuse and Recycling program, and push recently increased trade-in values for iPhone 4s and iPhone 4. Apple will offer up to $199 for an iPhone 4S and up to $99 for an iPhone 4. Depending on the device, a customer could upgrade to the iPhone 5S for $0.

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