Apple's (RED) Contributions to Fight Aids Reaches $70 Million

Apple's contributions to fight aids via its (PRODUCT)RED merchandise has reached $70 million, according to an announcement by the charity.

Great news to end the week! Apple's total for @RED reaches $70 MILLION. 100% goes to fight #AIDS. Thank you all for buying (APPLE)RED.

On its site, Apple details the program:

"Every day 700 babies are born with HIV. (RED) works with companies like Apple to fight for an AIDS‑free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, (PRODUCT)RED has generated more than $215 million for the Global Fund — more than $65 million from Apple alone. You can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad."

You can check out Apple's selection of (PRODUCT)RED offerings here.


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