Apple has topped the The Brand Finance US 500 2014 list of the most valuable brands in the United States.
Brand Finance calculates brand value using the Royalty Relief methodology which determines the value a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.
The top five brands were ranked as follows: Apple, Google, Microsoft, Verizon, and GE.
Take a look at the chart below for more details...
[via Carl]
Brand Finance calculates brand value using the Royalty Relief methodology which determines the value a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.
The top five brands were ranked as follows: Apple, Google, Microsoft, Verizon, and GE.
Take a look at the chart below for more details...
[via Carl]
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