Apple Adds iTunes Festival Channel to Apple TV Ahead of SXSW

Apple has added the iTunes Festival channel to the Apple TV ahead of the festival at SXSW.

Taking place at ACL Live at the Moody Theater, home of Austin City Limits, the iTunes Festival at SXSW is set to feature iTunes chart toppers including Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD and more.

All five nights of the iTunes Festival will be available for free as live and on-demand streams via the iTunes Store on your iPhone, iPad, iPod touch, Mac or PC. Performances can also be seen in the iTunes Festival app on your iOS device or with Apple TV in stunning HD.

Apple updated the iTunes Festival app on Thursday for the festival. You can get it here.

[via 9to5Mac]


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