The video, despite its poor English, is of impressive quality mimicking the elements of Apple's 'Plastic Perfected' ad and product introduction videos.
Other smartphone manufacturers have already launched devices with curved displays such as the Samsung Galaxy Round and the LG G Flex. Samsung is also said to be working on a smartphone with a three-side display. We have yet to hear any rumors of Apple's plan for flexible displays; however, the iWatch might be a candidate for the technology.
Take a look below. The original concept video can be found here.