iTunes Radio is also set to start early next year in Australia and New Zealand, where Pandora already operates, said the people, who asked not to be identified because the plans aren’t public. Nordic countries are also being targeted in the same time frame, the people said.
Apple is moving faster than Pandora in its expansion because it has forged international agreements with Vivendi SA (VIV)'s Universal Music Group and other record companies. Pandora is said to rely on rights granted by government entities.
Last week, Apple SVP Eddy Cue reportedly told the Associated Press that the company wants to launch iTunes Radio to more than 100 countries; however, he didn't offer any details on timing.