Apple is considering launching multiple iPhone models each differentiated by software, rather than hardware capabilities, according to a Register Hardware report.
Yair Reiner, an analyst at Oppenheimer, recently met with several unnamed Apple executives who, he claimed, said: “[The] iPhone is still in its early days and could gain share by: providing more functionality, lowering prices, growing geographically, or segmenting the market with different models.”
Reiner told Register Hardware today that – when he pressed the firm for further details – the staffers said: “Segmentation would focus on software.”
The article goes on to suggest possible configurations of the iPhone distinguished by software such as a 'YouTube' iPhone model with video capture, editing and sharing capabilities.
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